One time site analysis for Search Engine Optimization purposes:

• Site review - Is it optimized, is it being indexed by search engines, is it search engine friendly, etc.
• Keywords/ Phrases research - What people are looking for related to your business
• Analyze visitor statistics and behavior on your site to measure the goal conversion and recommend changes to your site accordingly
• Recommendations/changes to the site in order to improve the ranking in search engines

Search Engine Optimization (SEO) - In simple words, Search Engine Optimization (SEO) can be defined as a process of optimizing web pages to achieve high rankings in the search results of a search engine.

A typical SEO process includes:

• Keywords research specific to your business
• Meta tags optimization
• HTML code optimization
• Page optimization
• Linking strategies
• Directory submissions
• Content recommendations
• Avoiding things that search engines don’t like
• Google analytics reporting and recommendations
• Consulting and implementation
• Ongoing maintenance

Pay Per Click (PPC) - This is a search engine advertising option in which the advertiser has typically a small textual ad on a search engine site and pays only if a user clicks on the link in the ad.

With Pay Per Click (PPC), you pay for placement by competing with other advertisers for higher ranking within the sponsored search results.

To understand your goals and achieve maximum goal conversion, an analysis process will be done with you by understanding your business goals so that your online advertising budget is utilized to its maximum potential.

Your successful paid search marketing ad campaigns will be developed and executed for different search engines. This process will include following:

• Understanding business goals
• Keyword analysis
• Geo targeting
• Competitive analysis
• Writing effective Ads
• Setting bidding strategies
• Setting budgets
• Ads scheduling
• Tracking conversions
• Running PPC reports
• Geo targeting
• Competitive analysis
• Ongoing optimization of PPC account
• Implementation

Google Analytics - Google Analytics is a free data collection and reporting tool. It is a free analytics solution that was designed to give you a complete view of every aspect of activity on your Web site.

A proper analysis of data provided by Google Analytics gives you a considerable edge over your competition in the quest for top search-engine rankings.

With Google Analytics, you can discover where your site visitors come from, what pages they visit, how long they stay, what they buy, how often they abandon shopping cart or completing a successful goal and how often they return (visitors loyalty).

As part of this service, Arrow Internet Marketing will do:

• Implementation of Google Analytics
• Customization of the Google analytics
• Setting up goals
• Google AdWords Integration with Google Analytics
• Full tracking and reporting of website traffic
• Visitor Trending reports
• Visitor Loyalty reports
• Traffic sources reports
• Tracking conversions
• Summary reports interpreting site data
• ROI Tracking - Return on investment tracking
• Weekly, Monthly, quarterly, and yearly website activity summary reports
• Recommendations to increase conversion rates and meet site's objectives